Some qualities of a healthcare promoting agency are important: strategic depth, conceptual creativity, skilled medical copywriting, glorious design, nice chemistry. However different qualities that many businesses have–and attempt to persuade their shoppers are important–are meaningless and, in truth, might decrease the worth of the work they ship. When selecting a associate to assist with pharmaceutical promoting, medical gadget promoting, hospital promoting, or different types of medical marketing communications, 4 qualities are particularly unimportant. 온라인 광고대행사
A “cool” workplace
Many advert agency principals love having a “cool” workplace. They see it as proof of their agency’s creativity. A number of shoppers might even see it that approach too.
By all means, an advert agency ought to present a snug and stimulating ambiance for his or her employees. However most shoppers know who’s paying for the agency’s ping-pong tables, stocked fridge, and different facilities: the shoppers are. The cool workplace is roofed within the agency charges.
Do not get hung up on the “edifice complicated”–many excellent businesses have very modest workplaces. Some glorious “digital” businesses don’t have any workplace in any respect. Their overhead is low, their individuals do not must commute to work (and that alone typically makes them happier-and probably extra productive-than the typical employee), and their shoppers get extra for his or her cash: extra worth, cheaper overhead.
A big employees
An agency’s largest expense is its individuals. However too many businesses have approach too many individuals. It’s important to keep up the essential mass mandatory to satisfy shoppers’ wants. However layers and layers of staff-account supervisors, account executives, account coordinators-not solely add to the prices; they’ll add to the confusion.
In the event that they’re fortunate, a shopper will work carefully and persistently with one agency crew fulfilling the core features: account service, copywriting, art path, and visitors management (overseeing the scheduling and circulate of your jobs by means of the agency). The opposite functions–market analysis, media planning, digital programming, print manufacturing, and so on–are typically shared throughout groups inside an agency. So even when your agency has 500 employees members, you may probably work most ceaselessly with not more than a half dozen. The secret is to keep up continuity in your crew. Too many businesses have a “revolving door,” with personnel ceaselessly coming and going. As a shopper, that makes your promoting extra expensive-your agency continually has to carry new crew members on top of things.