We’re in a ‘Superstar Pushed’ society.
Now, I really ‘jest’ somewhat after I mentioned our society was in a ‘sorry state of affairs’ as a result of there are after all two sides to a coin and plenty of GOOD issues are throughout us proper now.
However whether or not we prefer it or not, one of many quickest paths to ‘Final Power and Attraction’ is CELEBRITY.
Simply take a peek round.
We have got X-Issue, Britain’s obtained expertise, Fame Academy, Massive Brother, that horrible program about folks caught in a jungle, Dancing on Ice, Strictly Come Dancing…. We have even obtained ‘foul mouthed’ aggressive cooks attaining world large domination through the ‘F’ phrase (and do not get me incorrect, Gordon Ramsay has me in stitches 강남풀사롱).
SO…
Whereas superstar standing does after all imply you open your self up for ‘assault’ from all sides by anybody wishing to have a ‘pop’ (and that’ll occur anyway as your success rises) it brings with it a HUGE dose of INSTANT credibility, STATUS, and a WHOPPING quantity of recent salon/spa business, alternative and for a lot of pleasure.
So how will you turn into a star business proprietor (or particular person if you want).
Outdoors of giving up all dignity, stripping butt bare and operating around the Massive Brother home bashing ya ass with a tea strainer, there are thankfully some others choices.
And greatest information is these different choices can nonetheless hold your dignity, integrity, self price intact and your mother and father nonetheless speaking to you.
Listed here are two of the perfect:
1. Develop into a printed writer… OR, turn into a SELF PUBLISHED writer. And earlier than you begin shouting ‘Henry! I can not write for toffee’, or ‘how’s that going to assist??’, let me make one thing crystal clear. You KNOW one thing about what you do which different salon business homeowners, folks trying on the industry, beauticians, and many others, and many others wish to know… And also you CAN write a guide about what you already know. Now, after all simply writing a couple of pages is not sufficient, you gotta promote ’em too. BUT, it isn’t as onerous because it appears…
2. Use the very folks that plaster the celebs throughout their covers on a regular basis. THE PRESS. There are limitless opportunities so that you can get native, nationwide and worldwide publicity to your business and your self. However you gotta know find out how to get it. Merely sending out a press launch letting journalists know ‘Jo Bloggs has been promoted to Salon Supervisor ‘aint gonna do it. Neither is ‘XYZ Salon Introduces Spray Tanning’… It’s a must to ask your self ‘WHAT IS IN IT FOR THE JOURNALIST?’ Bear in mind, they’re sat their on a regular basis sifting by means of mountains of press releases on the lookout for one thing RELEVANT and INTERESTING for his or her viewers. They do not actually give a HOOT about you and your salon or spa…
And there are a LOT extra methods to catapult your self, your salon or spa to superstar standing.
And be mindful, after I discuss superstar standing I DO NOT essentially imply ‘entrance web page information’. Superstar standing in YOUR industry, YOUR native space, inside YOUR group of prospects and shoppers may be simply as profitable…
So…
It is Time to GIve In
We now have two selections… Both get actually wound up and down proper cross in regards to the superstar pushed society we reside in OR, embrace it and use it to our benefit…
Take your choose…
Henry Baker.
Copyright Magnetic Salons Ltd 2009